Formed in 1979 as a manufacturer of custom point-of-purchase displays, West End Wire Display has become recognized as an innovative supplier of quality displays to the Souvenir, Greeting Card and Scrapbook Industries.

Typically, wire display manufacturers only understand wire - our approach has been to learn about the industry we enter and find out the peculiar needs of that market. As a result of that approach, in 1995 we developed the Flex-4 merchandising system for the Souvenir Industry. The Flex-4 is a multi-product, interchangeable display designed to hold the maximum amount of product in a minimum of space. After its introduction, it quickly became our best selling product.

Using this same approach, we developed the Scrapbook Center in 2002 , and the Mini-Scrapbook Center in 2003. Because we understand the importance of efficiently utilizing space in a retail setting, all our products are designed to be as compact and flexible as possible. We stock a range of standard displays including postcard, greeting card, magnet, scrapbook and multi-product displays.

Since we are a North American manufacturer, we can be responsive to your needs and because of our size, are capable of designing and producing custom displays in relatively small quantities (in some cases, runs as small as 25 units!).

Please contact us for our latest information .